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Much talk of Foucault’s coinage, the under-monuments of a learned life, a writing around the self. But better, perhaps, to think of its incarnation as the commonplace book, with the emphasis on ‘a common place’; the transformation of the flat page into a mental space; Descartes and Locke adding a new dimension to the understanding. Because it’s where Lakoff finds his points of origin, and we’re all wolfishly sniffing at that trail.